Sunday, May 31, 2009

The Latest Online Explosion

B2C buyers have been flocking online forever. But the same has not been true of B2B buyers. In fact, conversations I have had with our B2B clients indicate there remain lingering doubts about whether their customers are online at all in any real numbers. So B2B companies should be made aware of the following statistics.

• More than 89% of B2B buyers go online for information before making purchase decisions, according to a recent study by Enquiro Research. In fact, online research is even more important than word-of-mouth and trade publications.
• According to the engineering search engine GlobalSpec, 91% of engineers reported using the Internet to find components and suppliers.
• And 98% of all B2B buyers conduct a web search sometime within the research process, says eMarketer.

This tells us that all B2B public relations clients need to be advised that there will be negative market impact if they do not integrate the online market into their strategic plans.

Technorati Tags: Makovsky + Company, B2C, B2B, Enquiro Research, GlobalSpec, online market, public relations agency, career, business, communications, public relations


Blogger barry hurd said...

I agree completely here. I am often amazed by the number of B2B organizations that have no idea where or when and audience is.

A large percentage of enterprise decision makers have often stated "my customers are not online" and I prove them wrong with thirty minutes at an analytics dashboard.

+I sent you a private e-mail to your kmakovsky address regarding some other items.

Monday, June 01, 2009 4:56:00 PM  

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