Look for the Helpers
This
advice came to mind on the heels of the latest Boston Massacre -- the bombing
at the finish line at the Boston Marathon.
It
has been all over the web the past couple days via the persona of the late Fred
Rogers, whose famous children's show was the champion of many parents. What
he said, as noted below, stands as great communications for those who
sympathize with the victims and the victims themselves. I
paraphrase Mr. Rogers below, and also provide the link, above:
My mother used to say a long time ago that whenever
there is a catastrophe, “always look for the helpers … there will always be
helpers. … If news programs could make a conscious effort of showing rescue
teams — or showing anybody who is coming into a place where there’s a tragedy —
to be sure they include that … because if you look for the helpers, you’ll know
that there’s HOPE."
Labels: communications, Makovsky, Public Relations
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