The Origins of Applause
We rarely give it a second thought, but applause —
clapping your hands to signify approval — is ancient, nearly universal and may
actually be hardwired into human beings. As evidenced in hundreds of
YouTube videos, even babies do it!
According to “A Brief History of Applause, the Big Data
of the Ancient World,” a fascinating article recently in The Atlantic,
clapping was even memorialized in the Bible. Psalm 47 includes the
passage: “O clap your hands, all ye people; shout unto God with the voice
of triumph.”
As theater and politics merged — particularly during the
rise of the Roman Empire — applause became a way for leaders to assess the mood
of their constituencies. "You can almost think of this as an
ancient poll," says University of Wisconsin Professor Greg Aldrete.
“This is how you gauge the people. This is how you poll their
feelings."
Applause was further formalized in the theater.
According to Desmond Morris, "When we applaud a performer, we are,
in effect, patting him on the back from a distance."
Many years later, and half a world away, we still “give a
hand” to show our approval and build connections with the people whose work we
admire. That applies every bit as much in the digital landscape as it
does in the “real world” … every time we upvote, retweet, link and share
content with the people in our networks and our lives.
Labels: communications, Makovsky, Public Relations
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