Thinking About Innovation
I've been doing
a lot of thinking about “getting it right” in the New Year—and what that
means.
I
believe that one aspect has a lot to do with innovative thinking and how it is
approached. For one, it means an agile culture, in which many different
types of people are welcome and there is lots of cross-fertilization among
different age and specialty groups. It is a culture where people
are allowed to take risks. It even invites people to take measured
risks. It is an environment where leadership offers suggestions
(rather than commands) about how to get things done.
Innovation
needs to be managed, as it shouldn’t be a free-for-all. Perhaps there is
an innovation committee. Thus, management overtly values and subtly
drives innovative thinking among the people.
In
summary, innovation, to a great degree, amounts to this: if you
think you can or you think you can't, you are right.
Labels: communications, Makovsky, Public Relations
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