Communicating Silence
Enough.
Enough already. What must the world think of the United States in the
wake of the mass murders in Newtown, Connecticut?
The victims list,
which included the names of 20 six- and seven-year-olds, along with teachers
and administrators, struck a deep chord. Worldwide coverage without a
meaningful response badly sullied our reputation, despite the outpouring of
sympathy from so many countries.
The truth,
shamefully, is that we have nothing positive to report. This is not one
isolated incident … but part of a string of heinous murders stretching back 30
years. Columbine, Virginia Tech, a movie theatre in Colorado, an
army base in Texas, a coffee bar in Seattle, an Amish schoolhouse in
Pennsylvania, a college in California, a Sikh Temple in Wisconsin, a strip mall
in Arizona --- and the list goes on.
Last Friday, the
president called for “meaningful action to prevent more tragedies like this,
regardless of the politics.” I would like to take him seriously, but for
decades now, there has been nothing but words.
I know the Second
Amendment gives us the right to bear arms, but what about those who do not
choose to elect that option and prefer not to bear arms. How are they
protected? And does the right to bear arms mean that there are no
restrictions? As one columnist said, we have a right to drive cars, but
at the same time, there are safety belts, drivers’ licenses, traffic laws, etc.
If the photos of
those little children, now deceased, do not motivate action, then what will?
We cannot continue to
communicate silence. We must begin the conversation. We must
communicate solutions. We must communicate actions. And we must do
it now.
Labels: communications, Makovsky, Public Relations
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