What China Communicates: Part 1
For three weeks
recently, my wife and I were traveling in China — observing, tasting, reading,
listening, interacting with the people and places we visited. Every
engagement communicated, as we experienced Beijing, the Yangtze River, Chong
Qing, Guilin, the Li River, Yang Shuo, Xi’an, Shanghai and Hong Kong. We
saw many of the sights for which China is famous, among them: the Great
Wall, Tiananmen Square, the Forbidden City, the Terracotta Army, Shanghai and
Hong Kong harbors and much more.
While the
aforementioned sights certainly contributed to the comments I make in this
blog, my learnings (cited below, just a sampling from our trip) are mainly
attributable to the people I met — not government officials, but rather guides
and ordinary people — and the feelings I derived based on what I read,
heard and saw. No fact-checking this time, as these were my subjective
takeaways … and they’re listed below in no particular order of importance.
·
American
Holidays. Young people
in China, and in many cases their parents, celebrate the American
holidays of Halloween and Thanksgiving (with turkey and all the trimmings—but
no days off from work)! I was in a restaurant in Shanghai decorated for
Halloween with witches, spiders and pumpkins all over the place. And
there were Chinese kids dressed in costumes.
·
The” West”
Is Where It’s At. I was
most surprised by how Westernized China is in its major cities in terms of
buildings, dress, cars, etc. You have to pinch yourself to remember that
you are not in the U.S. The big cities have a buzz, and they are not 2-3
million but rather 20-30 million people each. Obviously, the
traffic is challenging. Beijing has the widest buildings and widest
avenues I have ever seen. According to the Chinese, wide is a symbol for
stability. The width would traditionally be 2-3 times a typical NY
skyscraper, and lately some of the newer wide buildings are growing as tall as
those in NYC. The effect? Massive! If typical luxury
apartment buildings in NY are 30 floors, my observation is they are 60-70 in
China.
·
Big. One Chinese guy I met told me that “big”
is important in China, and the external appearance is more important than
whether there is substance. He was serious.
·
Tall. Most people are slender, appear to be
in good shape and are attractive. None of the obesity we see here. And
there are a number of men who are six feet tall – and taller, just in case you
thought, as I had, that Chinese were small.
·
“Vinegar
Joe.” There is an
entire museum dedicated to General Joseph W. Stilwell of the U.S. Army, who
traveled to China to help the country pull through the Japanese invasion during
World War II. He is a Chinese hero.
·
The
Groom’s Parents Pay. It is traditional that when two people
get married, the groom’s parents pay for an apartment for the young
people.
Stay tuned. WHAT
CHINA COMMUNICATES will offer more observations along these lines in next
Monday’s blog.
Labels: communications, Makovsky, Public Relations
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