Business Pointers About China
The following Q+As cover the relationship between business and government, building brands in China and the availability of CCOs. Here they are:
Q: “To what extent are China’s interests aligned with its companies’?”
A: “They are one and the same. Companies don’t do things that the government does not want.”
A: “The narrative would be the same for a Chinese company anywhere. We have to work out the narrative centrally and make it blend, locally.”
Q. “How important are brands in China today?
A. “Two factors — increased internet penetration and commercial expansion beyond the major urban centers — are enhancing brand awareness and value consciousness among consumers in China.
Q: “What does brand mean in China?”
A: “Brand building is not a big thing in China yet, short of certain global brands. Brands are new to China, and there is a big opportunity for those who want to create them. As they are built, they will put a new competitive slant on the economy and affect people’s value system.”
Q: “In China, do you have communications officers?”
A: “Yes, for consumer companies. Less so for others.”
So opportunities and challenges abound in China. Food for thought.