The Colors of Corporate America

In 2003, Wired Magazine looked at the colors of corporate America and found that red and blue dominated.

Another survey was undertaken recently by the COLOURlovers blog, which found that blue is the dominant color when it comes to the top 100 web-based brands, followed by red (see above).

Lots of these leading web brands were created by their founders themselves … with little to no research into the impact that their choice of color would have on brand perception. For example, when asked why he chose blue for his site design, Mark Zuckerberg, the founder of Facebook, said, "I'm color blind, it's the only color I can see." Today 500 million or so Facebook users “stare at a mostly blue website for hours each week.”

Another interesting factoid: top brands within categories tend to use similar color palettes.

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