Global CEOs: On Reputation

The fact that consumers are seeking more value in this economic environment is not news. The fact that so many U.S. CEOs feel that corporate reputation is more important than ever before is also not news.

But the fact that 64% of CEOs -- throughout the world -- recognize that consumers perceive value in a company’s reputation is indeed news. So says a global survey conducted by PriceWaterhouseCoopers of nearly 1200 CEOs in 50 countries, which was published in January 2010, and I just happened upon.

Specifically, 64% of CEOs are sensing a shift in consumer preferences to associate with environmentally and socially responsible businesses: ”They perceived value in a company’s reputation.” The study also noted that 60% of CEOs expect consumers will play a more active role in product development, a trend represented by open source computing and social networks – another dimension of value perceived by consumers.

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