Monday, September 13, 2010

Older Adults: Latest Data on Social Media Usage

It’s official. Grey hair is no barrier to social networking online. While use of the social media has grown exponentially among all Americans, it has nearly doubled among internet users ages 50+ (to 42% from 22% in just the past year), according to data just released from the Pew Research Center.

The most impressive growth (since September 2005) continues in the 18-29 age bracket; but among adults aged 50-64, social media use has grown from a measly 5% in ’05 to 47% in May 2010 and, in the 30-49 age group, from 7% to 61%.

So for companies who are wondering if decision makers, often in the 35-60 age range, are being influenced by services such as Facebook and Twitter, you now have your answer.

Technorati Tags: Americans, social media, Pew Research Center, Facebook, Twitter, communications, public relations, business, Makovsky


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