Firing On All Cylinders

How do you achieve a one-voice, one-brand campaign that resonates and sells product?

By crafting a marketing program that fires on all cylinders, seamlessly integrating a variety of communications techniques -- including social media, direct response, traditional publicity, person-to-person communications, printed materials, visual media and even strategic advertising -- to encourage dialogue and provide clarity, consistency and impact.

Over the years integrated marketing -- the blending of multiple techniques -- has fallen in and out of fashion. It is no longer fashion but necessity that rules the day. We strategize and create websites because every client's constituency goes there first. All the other public relations techniques we employ -- any of those noted in the previous paragraph -- must be compatible with the site, if trust is to be established with our client's customers. At root, we are true to our client by firing on all fronts simultaneously -- and true to their clients, as well.

It just makes sense. Reinforcing messages makes them more likely to be heard. And there are cost-efficiencies to be had when you balance high cost channels with those that are most cost effective.

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