Monday, April 06, 2009

A Guiding Principle of My Life

In the midst of this recession, when there are a variety of business issues that are challenging nearly everyone, this quote comes to mind:

“Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan ‘press on’ has solved and always will solve the problems of the human race.”

--Calvin Coolidge
30th President of the United States

Calvin Coolidge may not have been one of our most memorable presidents, but if he did at least one thing right, it indeed is this quote! It has been a guiding principle in my life.

Persistence is all about getting something you want, when it’s hard to get, and continuing to pursue it.

Persistence has enabled human beings to build the pyramids of Egypt and the great cities of the world. It enabled the fall of the Berlin Wall and made it possible for human beings to slip “the surly bonds of earth.” Persistence was a prerequisite for mapping the human genome and will enable us to reinvent ourselves as a nation.

Persistence applies to small things that yield big results: for instance, making a cold call to a prospect who’s a long-shot …suggesting an out-of-the-box idea to a client or having a difficult conversation that solves a problem.

Persistence underlies everything we do in PR. It is a quality that is absolutely critical to the success of the companies we represent and to our individual careers. Whether in good times or bad, I believe that persistence has been, is and will continue to be, the key to success.

Technorati Tags: Makovsky + Company, recession, persistence, quote, Calvin Coolidge, President, United States, Pyramids of Giza Egypt, Berlin Wall, client, business, communications, public relations


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