Monday, March 09, 2009

Newman’s Own Brand

Why would a blogger dedicated to writing about communications and public relations wish to devote a post to Paul Newman, Oscar-winning actor, non-profit entrepreneur and community contributor and activist, who several months ago died at age 83.

Why? Because Paul Newman was a walking example of a professional who devoted critical time to developing his community leadership, unselfishly giving to those who needed help and were less fortunate than he. His Newman’s Own brand goods have contributed more than $200 million to charity. His Hole-In-The-Wall Gang camps provide free summer recreation for children with cancer and other serious illnesses. His leadership in his own community of Westport, Connecticut has also been exemplary.

Nevertheless, with all he achieved professionally, a New York Times article(9/28/08) noted that he said his charitable work was his greatest legacy. And I love this quote which will always stand out for me as representative of who this man was: ‘We are such spendthrifts with our lives,’ (he) once told a reporter. ‘The trick of living is to slip on and off the planet with the least fuss you can muster. I’m not running for sainthood. I just happen to think that in life we need to be a little like the farmer, who puts back into the soil what he takes out.’”

I believe this quote will forever stand as a definition of Newman’s Own brand.

Technorati Tags: Paul Newman, non-profit, entrepreneur, Newman’s Own, brand, Hole-In-The-Wall, Westport, Connecticut, New York Times, business, communications, public relations

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