Monday, January 12, 2009

The 13 People, Places and Things that Most Need a PR Bailout in 2009

What’s a public relations bailout? It’s a necessary, fundamental and substantive change in an individual, organization or institution that’s lost its way, which requires a program to communicate the change and thereby redeem the entity’s reputation. Here, in no particular order, are my picks for the top 13 of 2009:

  1. The financial services industry (e.g., subprime lending, asset management, credit default swaps, hedge funds)

  2. U.S. Securities and Exchange Commission (SEC)

  3. The Republican Party

  4. Ford, Chrysler and GM

  5. City of Detroit

  6. New York Yankees

  7. Oil Industry

  8. Alan Greenspan

  9. United States (as a global brand)

  10. Airline Industry

  11. Starbucks

  12. Richard S. Fuld, Jr. (former chairman of Lehman Brothers, now in Chapter 11 bankruptcy.)

  13. Paris Hilton


Technorati Tags: financial services industry, SEC, Republican Party, Ford, Crysler, GM, Detroit, New York Yankees, oil industry, business, Alan Greenspan, United States, global brand, airline industry, Starbucks, Richard S. Fuld, Jr., chapter 11 bankruptcy, Paris Hilton

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