The Change Factor: A Sex Strike
For that reason, the story of what women in a violence-plagued area of the Philippines did to bring peace and restore commerce to their village is such a great one to illustrate the effectiveness of public relations.
According to CNN, many of the women in a sewing cooperative on the Filipino Island of Mindanao were fed up with not being able to deliver their products because of the violence that had closed down a main road between two villages. Obviously, they had unsuccessfully tried to convince their husbands to stop the fighting, which had gone on for many years. Finally, they came up with a new solution: withholding sex until the violence stopped. It worked. Within weeks, CNN reports, the fighting was over and the road re-opened. The newly opened thoroughfare enabled the women to deliver their goods and start to rebuild the economy.
The CNN story also notes that the idea of withholding sex is not a new one — the ancient Greek play, Lysistrata, tells the story of women who organized a sex strike to end a war between Athens and Sparta. While public relations is often considered a post-World War II profession, it has its roots in Ancient Greece!