Monday, December 20, 2010

INDIA’S ECONOMIC IMPACT ON THE U.S.: A PR OPPORTUNITY

President Barack Obama’s visit to India has had strong public relations impact, in that it delivered a message to business communities on both sides of the world that opportunity abounds and deeper engagement in nearly every sector is on the docket. But this trip was overdue, as actions between the two countries long before this trip have given credence to optimism about the future. The economic impact on the U.S. already has been significant.

Here, based on a report just issued by the India-US World Affairs Institute, are some facts which may surprise you. They explain why we at Makovsky are looking into establishing an “India Desk” in New York with Concept, our IPREX partner in India.

• U.S. manufactured exports to India were linked to 96,000 jobs in the U.S. in 2009.

• From 2004 to 2009, U.S. exports to India grew by a total of 269% and have grown faster than exports to practically all other countries. India’s exports to the U.S. grew by 136%.

• During this same period, 90 Indian companies made 127 greenfield investments — investment in a new factory or new business worth $5.5 billion and created 16,576 jobs here.

• 239 Indian companies made 372 acquisitions in the U.S. in these 5 years. We already know that 40,000 jobs have come from 85 of these transactions.

• A Duke University-UC Berkeley study found that Indian immigrant entrepreneurs had founded more engineering and technology companies here between 1995 and 2005 than did immigrants from Britain, China, Japan and Taiwan combined.


This is just the tip of the iceberg. According to The Economist, India is growing by 9%, compared with 3% for America and 2% for Europe. And it's obvious that India has a defined U.S. investment strategy.

The Makovsky Concept goal is to provide marketing services to companies in the expanding U.S.-India space, bringing benefit to all.

Technorati Tags: Barack Obama, India, India-US World Affairs Institute, philanthropy, communications, public relations, business, Makovsky

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