Monday, April 07, 2008

Information That Can Save Lives

People often forget that public relations can save lives. The information that is being communicated is so vital that heeding what is read or seen or heard can have life or death impact. That’s why I’m writing this blog today.

Makovsky + Company has just launched a campaign and a website for our client, Quest Diagnostics about the critical issue of colon cancer, one of the most common, most survivable cancers in the U.S. … if it’s caught and treated in the early stages.

According to the Centers for Disease Control and Prevention, up to 60% of deaths from colorectal cancer could be avoided if people over 50 received the recommended screening tests.

Every year, doctors across the U.S. provide their patients with millions of take-home colorectal cancer screening tests and remind them that early detection saves lives. Yet, according to Quest, in a recent study, only 31% of 1,818 patients actually completed an at-home colorectal screening test!

There are lots of screening options available. Some — like the FOBT (fecal occult blood tests) and FIT (fecal immunochemical test) — are non-invasive and can be completed in the privacy of your own home, like Quest’s InsureFit™. But they can’t help save your life if you don’t use them!

Approximately 150,000 people are diagnosed each year with colon cancer, and one-third of these patients will ultimately succumb to the disease. These are tragic numbers, considering colorectal cancer is largely treatable when detected early on. Please add to the survival statistics! Join this health initiative to reduce the incidence and death rates of colon cancer.

I can personally attest to the importance of screening. I urge you to start today. Do it – and don’t delay.

Technorati Tags: Do You Have the Guts?, Quest Diagnostics, Centers for Disease Control and Prevention, colon cancer, colorectal cancer screening, FOBT, FIT, health initiative, business, communications, public relations

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