5 Cs of Great Agency Leadership

What gives a public relations agency a leading edge? Here is what I see as the “5 Cs of Great Agency Leadership.”

Culture

• People with exceptional talent who have passion for what they do and help drive the firm. Not prima donnas.
• Client advocates who bring client delight.
• How leadership gets along with each other and helps each other out. Leadership sets an example for all others and that has a great impact on employee satisfaction.
• Colleagues are team players. Collaboration is their "middle name."
• The needs of the employee and the company have to be balanced to make it all work.

Commitment

• To the client and the firm
• To constant learning and constant improvement
• To quality
• To achievement

Continuity

• In client relationships: A clients-for-life philosophy
• In working relationships: Consideration and support

Creativity

• Helping clients think differently about their business
• Helping the agency succeed

Confidence

• Belief in our success is fundamental
• Winning begets winning
• Our reputation is more important than money

Technorati Tags: leadership, culture, commitment, continuity, creativity, confidence, business, communications, public relations