Monday, June 19, 2006

MakTalk: "Closing the Gap"

Last Friday, Steve Cody, managing partner and co-founder of Peppercom, and I recorded our first joint installment of RepChatter and MakTalk. The first podcast in the series is called "Closing the Gap."

My firm surveyed Fortune 1000 senior executives on corporate blogging, which revealed their hesitancy about the medium, and Peppercom surveyed PR and Marketing Directors, who were strongly in favor of executives blogging; hence, the gap.

Our focus was on how we close the gap.

To download MakTalk for use with your iPod, iTunes, or other MP3 software, right click the link below and click "save target as." Then load it into your favorite MP3 player and enjoy!

Download MakTalk: "Closing the Gap" (19:25, 8.89 MB)

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