Monday, July 18, 2011

Most Reputable Companies in America

Who do people trust? Which companies in the U.S. have the best reputations?
Harris Interactive asked more than 30,000 Americans to identify the 60 most visible companies in the U.S. and rate them based on 20 different attributes, including financial performance, emotional appearance, social responsibility and leadership.

The most reputable companies were in technology. Google was ranked #1. Other notable tech companies making the top of the list were Apple (#5), Intel (#6), Amazon (#8), Sony (#14) and Microsoft (#16).

Rounding out the bottom of the list were insurance conglomerates, banks and oil companies. AIG received the worst reputation ranking. BP, the company responsible for the worst oil spill in history, had the second-worst ranking. Other companies that made the bottom tier of Harris Interactive’s list include Comcast, Delta Airlines, JPMorgan Chase, ExxonMobil, General Motors, Bank of America, Chrysler, Citigroup and Goldman Sachs.

The good news, according to Harris: overall, and despite having plummeted to new lows as a result of “scandals, recalls and self-inflicted demonization economic crises, the American public's positive perception of the reputation of corporate America is on the rise.”

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