Thursday, February 03, 2011


Thought leadership brings an array of rewards. One is recognition for understanding your customers and the environment in which they operate. Another is providing a valuable independent perspective to all your stakeholders. Finally, it builds confidence in your brand and identity.

We have not only employed thought leadership for our clients, but also for ourselves. We see it as client-oriented intellectual capital offered to strengthen their businesses — for example, a survey on the impact of blogging, an article on biosimilars, a newsletter on BP’s seven sins.

Thus, it was extremely gratifying (and surprising!) to discover that Dow Jones recently studied the amount of media attention received by 70 leading mid-sized public relations firms — defined as agencies with $10 million to $50 million in billings — and designated Makovsky “the third most-covered firm worldwide” in that category.

Moreover, the Dow Jones study named Makovsky the “second most covered [midsized] firm in the United States.”

Obviously, we are proud of successfully communicating our “story” to our prospects and clients by providing the media with information they believe will interest their readers. It is critical for us to serve as a role-model in this area … while endeavoring to help our clients achieve best-in-class status in their own right. Fortunately, the many client campaign awards we have won are evidence that this is a cornerstone of our success!

Technorati Tags: Dow Jones,media, social media, The Internet,communications, public relations, Makovsky


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